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Global brands in emerging markets: The cultural antecedents of global brand preference
16 references·0 citing·46 second hop
Global brands in emerging markets: The cultural antecedents of global brand preference (2015)Global brands in emerging markets: The cu…Consumer Culture and Postmodernism (2007)Consumer Culture and Postmode…The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference (2006)The Glocalization of Youth Cu…Acculturaton to the global consumer culture: Scale development and research paradigm (2006)Acculturaton to the global co…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…How brands become icons: the principles of cultural branding (2005)How brands become icons: the …How global brands compete. (2004)How global brands compete.You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…EXPORT STRATEGIES AND PERFORMANCE OF FIRMS FROM EMERGING ECONOMIES: EVIDENCE FROM BRAZIL, CHILE, AND MEXICO. (2000)EXPORT STRATEGIES AND PERFORM…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Brand Positioning through Adv…Brands as symbolic resources for the construction of identity (1998)Brands as symbolic resources …Consumer Culture and Postmodernism (1993)Consumer Culture and Postmode…Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Universals in the Content and…Development of reliable and valid short forms of the marlowe-crowne social desirability scale (1982)Development of reliable and v…Familiarity and Its Impact on Consumer Decision Biases and Heuristics (1981)Familiarity and Its Impact on…The Social System (1951)Outline of a Theory of Practice. 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(1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Cultures and Organizations: Software of the Mind. (1993)Brands as Signals: A Cross-Country Validation Study (2005)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)When Good Brands Do Bad (2004)A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? (2009)Managing Brands in the Social Media Environment (2013)Critical Discourse Analysis and the Marketization of Public Discourse: The Universities (1993)Working consumers: the next step in marketing theory? (2009)
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References

  • 1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries14,463 cited
  • 1982Development of reliable and valid short forms of the marlowe-crowne social desirability scale2,717 cited
  • 1993Consumer Culture and Postmodernism2,244 cited
  • 2007Consumer Culture and Postmodernism2,066 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
  • 2002How perceived brand globalness creates brand value1,109 cited
  • 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
  • 1981Familiarity and Its Impact on Consumer Decision Biases and Heuristics961 cited
  • 1998Brands as symbolic resources for the construction of identity823 cited
  • 2000EXPORT STRATEGIES AND PERFORMANCE OF FIRMS FROM EMERGING ECONOMIES: EVIDENCE FROM BRAZIL, CHILE, AND MEXICO.766 cited
  • 2004How global brands compete.650 cited
  • 2006

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Acculturaton to the global consumer culture: Scale development and research paradigm
575 cited
  • 2006The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference479 cited
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