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Luca Grosset · Study
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Author
Luca Grosset
7 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0003-4227-2330
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Citations
183
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Most cited in this library
Advertising a new product in a segmented market
2005 · 69 citations
Advertising channel selection in a segmented market
2006 · 38 citations
Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
2009 · 18 citations
Advertising in a segmented market: comparison of media choices
2007 · 18 citations
Optimal advertising strategies with age-structured goodwill
2013 · 16 citations
Works
7 shown
A Virtual Reality Application to Make Mathematical Functions Accessible
ACM Conference on Information Technology for Social Good (GoodIT)
·
2023
·
3 authors
·
other
·
Open access
8
citations
Strategic pricing and advertising in the presence of a counterfeiter
IMA Journal of Management Mathematics
·
2015
·
3 authors
16
citations
Optimal advertising strategies with age-structured goodwill
Mathematical Methods of Operations Research
·
2013
·
2 authors
16
citations
Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
Automatica
·
2009
·
2 authors
·
Open access
18
citations
Advertising in a segmented market: comparison of media choices
IMA Journal of Management Mathematics
·
2007
·
2 authors
·
Open access
18
citations
Advertising channel selection in a segmented market
Automatica
·
2006
·
3 authors
38
citations
Advertising a new product in a segmented market
European Journal of Operational Research
·
2005
·
3 authors
69
citations