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Optimal advertising strategies with age-structured goodwill · Study

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ArticleOptimal advertising strategies with age-structured goodwill

Silvia Faggian2013

Article2013

Optimal advertising strategies with age-structured goodwill

Silvia Faggian · Luca Grosset

16 citations·0/0 files stored·Mathematical Methods of Operations Research

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Consumer Market Behavior and Pricing Nonlinear Differential Equations Analysis Innovation Diffusion and Forecasting

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References

1972Principles of Marketing 1962Optimal Advertising Policy under Dynamic Conditions 1976Optimal Advertising Policy Under Dynamic Conditions 2004Differential Games in Marketing 2004Anticipation effects of technological progress on capital accumulation: a vintage capital approach 2005Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis 1999Optimal advertising with a continuum of goods 2007Advertising in a segmented market: comparison of media choices

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Year2013

Typearticle

Published2013-06-14

VenueMathematical Methods of Operations Research

ISSN-L1432-2994

Languageen

Citations16

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s00186-013-0443-8

openalex_workW1973528905

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