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Optimal advertising strategies with age-structured goodwill
8 references·2 citing·33 second hop
Optimal advertising strategies with age-structured goodwill (2013)Optimal advertising strategies with age-s…Advertising in a segmented market: comparison of media choices (2007)Advertising in a segmented ma…Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis (2005)Differences in Dynamic Brand …Differential Games in Marketing (2004)Differential Games in Marketi…Anticipation effects of technological progress on capital accumulation: a vintage capital approach (2004)Anticipation effects of techn…Optimal advertising with a continuum of goods (1999)Optimal advertising with a co…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Principles of Marketing (1972)Principles of MarketingOptimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Competition in defensive and offensive advertising strategies in a segmented market (2019)Competition in defensive and …Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach (2017)Exploring the optimal granula…Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Advertising Strategies in a Differential Game with Negative Competitor’s Interference (2008)Optimal dynamic advertising with an adverse exogenous effect on brand goodwill (2009)The Measurement of Durable Goods Prices. (1991)Vintage Human Capital, Growth, and the Diffusion of New Technology (1991)Long-Run Implications of Investment-Specific Technological Change (1995)Environmental policy, the porter hypothesis and the composition of capital: Effects of learning and technological progress (2005)Vintage Capital Growth Theory: Three Breakthroughs (2011)Optimal control of path-dependent McKean–Vlasov SDEs in infinite-dimension (2023)Microeconomic Analysis. (1968)Dynamic Noncooperative Game Theory (1982)Dynamic Noncooperative Game Theory, 2nd Edition (1998)Choice Models in Marketing: Economic Assumptions, Challenges and Trends (2008)Advertising Effects in Presidential Elections (2012)Blogs, Advertising, and Local-Market Movie Box Office Performance (2013)Controlled Markov Processes and Viscosity Solutions (2005)Optimal Auction Design (1981)Marketing management: analysis. planning. implementation and control (2000)A hierarchical framework for ad inventory allocation in programmatic advertising markets (2018)Dynamic noncooperative game theory (1995)Strategies for online communities (2008)A two-period game of a closed-loop supply chain (2013)A survey of game-theoretic models of cooperative advertising (2014)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
this work references cited by second hop

References

  • 1972Principles of Marketing5,587 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 2004Differential Games in Marketing303 cited
  • 2004Anticipation effects of technological progress on capital accumulation: a vintage capital approach84 cited
  • 2005Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis83 cited
  • 1999Optimal advertising with a continuum of goods21 cited
  • 2007Advertising in a segmented market: comparison of media choices18 cited

Cited by

  • 2017Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach36 cited
  • 2019Competition in defensive and offensive advertising strategies in a segmented market9 cited

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