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ArticleOptimal advertising with a continuum of goods

Emilio Barucci1999

Article1999

Optimal advertising with a continuum of goods

Emilio Barucci · Fausto Gozzi

21 citations·0/0 files stored·Annals of Operations Research

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Supply Chain and Inventory Management

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References

2005Controlled Markov Processes and Viscosity Solutions 1962Optimal Advertising Policy under Dynamic Conditions 1976Optimal Advertising Policy Under Dynamic Conditions 1976Diffusion Processes and Optimal Advertising Policy 1982A survey of some differential games in advertising

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2013Optimal advertising strategies with age-structured goodwill

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Details

Year1999

Typearticle

Published1999-01-01

VenueAnnals of Operations Research

ISSN-L0254-5330

Languageen

Citations21

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1023/a:1018922128062

openalex_workW25148125

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