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Optimal advertising with a continuum of goods
5 references·1 citing·20 second hop
Optimal advertising with a continuum of goods (1999)Optimal advertising with a continuum of g…Controlled Markov Processes and Viscosity Solutions (2005)Controlled Markov Processes a…A survey of some differential games in advertising (1982)A survey of some differential…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Diffusion Processes and Optimal Advertising Policy (1976)Diffusion Processes and Optim…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Optimal advertising strategies with age-structured goodwill (2013)Optimal advertising strategie…The Pricing of Options and Corporate Liabilities (1973)Stochastic Differential Equations and Diffusion Processes (1983)Backward Stochastic Differential Equations in Finance (1997)Martingale Methods in Financial Modelling (1997)Brownian Motion and Stochastic Calculus (2007)Mean field games (2007)Principles of Marketing (1972)Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach (2017)Micro-Economic Foundations of Employment and Inflation Theory. (1972)Differential game models in management science (1983)The Nash solution of an advertising differential game: Generalization of a model by Leitmann and Schmitendorf (1983)A Differential Game Theoretic Model for Duopolistic Competition on Design Quality (1997)First-purchase diffusion models of new-product acceptance (1979)Capital accumulation games of infinite duration (1984)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
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References

  • 2005Controlled Markov Processes and Viscosity Solutions2,698 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1976Diffusion Processes and Optimal Advertising Policy112 cited
  • 1982A survey of some differential games in advertising91 cited

Cited by

  • 2013Optimal advertising strategies with age-structured goodwill16 cited

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