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Recent developments in dynamic advertising research · Study

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ArticleRecent developments in dynamic advertising research

Jian Huang2012

Article2012

Recent developments in dynamic advertising research

Jian Huang · Mingming Leng · Liping Liang

181 citations·0/0 files stored·European Journal of Operational Research

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Innovation Diffusion and Forecasting

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References

1929Stability in Competition 1969A New Product Growth for Model Consumer Durables 1990Stability in Competition 1976A New Product Growth Model for Consumer Durables 2004A New Product Growth for Model Consumer Durables 1999Oligopoly Pricing: Old Ideas and New Tools 1962Optimal Advertising Policy under Dynamic Conditions 1976Optimal Advertising Policy Under Dynamic Conditions

Cited by

2022Comparative evaluation for recycling waste power batteries with different collection modes based on Stackelberg game 2014Cooperative Advertising Models in Supply Chain Management: A Review 2017Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents 2016Measuring Multichannel Advertising Response 2019Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect 2020Modeling the impact of product quality on dynamic pricing and advertising policies

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2007A survey of Stackelberg differential game models in supply and marketing channelsarticle · 10 shared references 2016A review of dynamic Stackelberg game modelsarticle · 10 shared references 2008Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback Stackelberg strategiesother · 10 shared references 2011Advertising Strategies in Electronic Retailing: A Differential Games Approacharticle · 9 shared references 2010Optimal pricing and advertising in a durable-good duopolyarticle · 8 shared references 2010Category- versus Brand-Level Advertising Messages in a Highly Regulated Environmentarticle · 8 shared references

Details

Year2012

Typearticle

Published2012-03-05

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations181

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.ejor.2012.02.031

openalex_workW2171159900

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2017An analytical model of the relationship between product quality and advertising

2017Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising