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Kunter Gunasti · Study
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Author
Kunter Gunasti
19 works
· latest 2025
· 3 institutions
cluster: provisional
ORCID 0000-0003-3869-3730
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Citations
353
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Most cited in this library
How and when Alphanumeric Brand Names Affect Consumer Preferences
2010 · 83 citations
How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability
2008 · 82 citations
My brand identity lies in the brand name: personified suggestive brand names
2020 · 25 citations
Consumer reactions to round numbers in brand names
2014 · 25 citations
Relational Gifting: Conceptual Frameworks and an Agenda for a New Generation of Research
2024 · 21 citations
Works
19 shown
Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude
Marketing Letters
·
2025
·
2 authors
1
citations
Relational Gifting: Conceptual Frameworks and an Agenda for a New Generation of Research
Journal of Consumer Research
·
2024
·
3 authors
21
citations
How reaching numerical roundness on subgoals affects the completion of superordinate goals
Journal of Business Research
·
2024
·
3 authors
2
citations
Consumer misestimations of small recurring changes vs. a single large lump sum
Marketing Letters
·
2023
·
2 authors
·
Open access
1
citations
Cumulative impact neglect in processing sequential changes
Journal of Consumer Psychology
·
2022
·
2 authors
·
Open access
3
citations
Effects of search, experience and credence attributes versus suggestive brand names on product evaluations
European Journal of Marketing
·
2020
·
3 authors
·
Open access
16
citations
My brand identity lies in the brand name: personified suggestive brand names
Journal of Brand Management
·
2020
·
3 authors
·
Open access
25
citations
The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions
Marketing Letters
·
2019
·
2 authors
·
Open access
13
citations
Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards
Journal of Retailing
·
2018
·
2 authors
·
Open access
18
citations
Original brands in competition against high quality copycats
European Journal of Marketing
·
2018
·
2 authors
·
Open access
20
citations
How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers
Journal of Brand Management
·
2018
·
2 authors
10
citations
Is it the ‘alpha’ or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand names
Journal of Brand Management
·
2015
·
3 authors
14
citations
How competitor brand names affect within-brand choices
Marketing Letters
·
2015
·
2 authors
·
Open access
13
citations
The effects of compensatory inferences for attributes on the choice of incomplete product options
Journal of Business Research
·
2014
·
2 authors
·
Open access
5
citations
Consumer reactions to round numbers in brand names
Marketing Letters
·
2014
·
2 authors
·
Open access
25
citations
How and when Alphanumeric Brand Names Affect Consumer Preferences
Journal of Marketing Research
·
2010
·
2 authors
·
Open access
83
citations
How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability
Journal of Consumer Research
·
2008
·
2 authors
·
Open access
82
citations
Achieving the Compromise Effect With Missing Attribute Information: Introducing Shadow Options
ACR North American Advances
·
2008
·
2 authors
1
citations
Choice With Inference Is Different From Choice Without Inference
ACR North American Advances
·
2008
·
2 authors
0
citations