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Consumer reactions to round numbers in brand names · Study

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ArticleConsumer reactions to round numbers in brand names

Kunter Gunasti2014

OA

Articlegreen2014

Consumer reactions to round numbers in brand names

Kunter Gunasti · Timucin Ozcan

25 citations·0/0 files stored·Marketing Letters

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Packaging Perceptions and Trends

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References

1992Cross-linguistic regularities in the frequency of number words 1992Brand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments 1997Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects 2003Currency Orders and Exchange Rate Dynamics: An Explanation for the Predictive Success of Technical Analysis 2010Round Numbers as Goals 1989Effects of odd pricing on price recall 2001On Round Numbers: Pragmatic Aspects of Numerical Expressions 2001Clustering and psychological barriers: the importance of numbers

Cited by

2015How competitor brand names affect within-brand choices 2019The 1 in 1,000,000: Context effects of how numbers cue different kinds of incidental environmental anchoring in marketing communications 2018How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers 2022“My Goal Is to Lose 2.923 kg!”—Efficacy of Precise Versus Round Goals for Body Weight Reduction 2023Consumer misestimations of small recurring changes vs. a single large lump sum

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2020The Round‐Number Advantage in Consumer Debt Payoffarticle · 6 shared references 2018How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbersarticle · 6 shared references 2015Borrower Misreporting and Loan Performancearticle · 4 shared references 2019The Role of Numbers in the Customer Journeyarticle · 4 shared references 2013Price Number Relationships and Deal Processing Fluency: The Effects of Approximation Sequences and Number Multiplesarticle · 4 shared references 2015Lasting performance: Round numbers activate associations of stability and increase perceived length of product benefitsarticle · 4 shared references

Details

Year2014

Typearticle

Published2014-12-11

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations25

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11002-014-9337-7

openalex_workW2142292986

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