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Consumer reactions to round numbers in brand names

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References

1992Cross-linguistic regularities in the frequency of number words524 cited
1992Brand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments351 cited
1997Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects304 cited
2003Currency Orders and Exchange Rate Dynamics: An Explanation for the Predictive Success of Technical Analysis227 cited
2010Round Numbers as Goals173 cited
1989Effects of odd pricing on price recall144 cited
2001On Round Numbers: Pragmatic Aspects of Numerical Expressions138 cited
2001Clustering and psychological barriers: the importance of numbers107 cited
2011The Sources and Consequences of the Fluent Processing of Numbers85 cited
2010How and when Alphanumeric Brand Names Affect Consumer Preferences83 cited
2008How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability82 cited
1955On Language and Culture20 cited

Cited by

2015How competitor brand names affect within-brand choices13 cited
2019The 1 in 1,000,000: Context effects of how numbers cue different kinds of incidental environmental anchoring in marketing communications12 cited

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2018How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers10 cited

2022“My Goal Is to Lose 2.923 kg!”—Efficacy of Precise Versus Round Goals for Body Weight Reduction4 cited

2023Consumer misestimations of small recurring changes vs. a single large lump sum1 cited