Home/Author

Argyro Elisavet Manoli

13 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0001-7484-4124

h-index10

i1012

Citations281

Works here13

Most cited in this library

Building team brand equity through perceived CSR: the mediating role of dual identification2020 · 52 citations
Football Fan Tokens as a mode of “serious leisure”: unveiling the dual essence of identity and investment2024 · 36 citations
From horizontal to vertical relationships: how online community identification fosters sport fans’ team identification and behavioural intentions2022 · 32 citations
Crisis-Communications Management in Football Clubs2016 · 26 citations
Brand capabilities in English Premier League clubs2019 · 24 citations

Works

13 shown

Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning, Team Brand Identification, and Cocreation Mechanisms

Journal of Interactive Marketing·2024·3 authors

10citations

Football Fan Tokens as a mode of “serious leisure”: unveiling the dual essence of identity and investment

Leisure Studies·2024·3 authors·Open access

36citations

From horizontal to vertical relationships: how online community identification fosters sport fans’ team identification and behavioural intentions

International Journal of Sports Marketing and Sponsorship·2022·1 author·Open access

32citations

Strategic brand management in and through sport

Journal of Strategic Marketing·2022·1 author·Open access

18citations

Exploring internal organisational communication dynamics in the professional football industry

European Journal of Marketing·2021·2 authors·Open access

9citations

Challenges to the role of media in reporting sport corruption: Insights from reporters in Balkan countries

International Review for the Sociology of Sport·2020·2 authors·Open access

10citations

Building team brand equity through perceived CSR: the mediating role of dual identification

Journal of Strategic Marketing·2020·1 author·Open access

52citations

COVID-19 and the solidification of media’s power in football

Managing Sport and Leisure·2020·1 author·Open access

17citations

Brand capabilities in English Premier League clubs

European Sport Management Quarterly·2019·1 author·Open access

24citations

The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England

Journal of Strategic Marketing·2019·2 authors·Open access

13citations

Marketing outsourcing in the English Premier League: the rights holder/agency interface

European Sport Management Quarterly·2017·2 authors·Open access

15citations

Brand consistency and coherency at the London 2012 Olympic Games

Journal of Strategic Marketing·2017·3 authors·Open access

19citations

Crisis-Communications Management in Football Clubs

International Journal of Sport Communication·2016·1 author·Open access

26citations