Crisis-Communications Management in Football Clubs

Argyro Elisavet Manoli

26 citations0/0 files storedInternational Journal of Sport Communication

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Public Relations and Crisis Communication Physical Education and Sports Studies Media Studies and Communication

Abstract

An escalating number of crises appear in the sport industry in general and the football industry in particular that make the area of crisis communication an increasingly important matter in both the everyday running and the long-term viability of football. However, the sensitivity of the topic makes an extensive analysis on current practice in crisis communications a particularly challenging task. This study examines how crisis communications is managed by investigating the current practices and techniques employed in English Premier League clubs, as they were presented by communications professionals employed in the clubs. The analysis of the clubs’ practices underlines the lack of proactivity and presents the most popular strategies of crisis-communications management: “Wait for the dust to settle” and “React promptly before the noise grows.” In addition, an underdocumented technique is examined: the use of the informal personal relationships between the employees of the clubs and the members of the media. This study also introduces the “crisis communications management in football” model, which illustrates the practices identified through this study and can potentially act as a guide for crisis-communications analysis in a number of other industries.

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References

2015Qualitative Inquiry and Research Design: Choosing Among Five Approaches 1997The Contingent Value of Social Capital 1999Ongoing Crisis Communication: Planning, Managing, and Responding 1996Built to last: Successful habits of visionary companies 2020Qualitative Research in Business and Management 2001Handbook of Interview Research: Context and Method 1997Image repair discourse and crisis communication 2005Crisis and Emergency Risk Communication as an Integrative Model

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2019Managing organizational reputation in response to a public shaming campaign 2017Sponsorship programmes and corruption in sport: management responses to a growing threat 2017Examining sport communications practitioners’ approaches to issues management and crisis response in Northern Ireland 2021Exploring internal organisational communication dynamics in the professional football industry 2022Operational crisis communication management: a content analysis of FIFA’s communication during Covid-19

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