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J. A. F. Nicholls

20 works· latest 2011· 1 institutionscluster: provisional

h-index17

i1020

Citations1,140

Works here20

Most cited in this library

Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum2007 · 143 citations
Brand recall and brand preference at sponsored golf and tennis tournaments1999 · 139 citations
Impacts of situational factors on buying decisions in shopping malls2006 · 99 citations
The seven year itch? Mall shoppers across time2002 · 82 citations
Parsimonious measurement of customer satisfaction with personal service and the service setting1998 · 77 citations

Works

20 shown

Sports Event Sponsorship For Brand Promotion

Journal of Applied Business Research (JABR)·2011·3 authors·Open access

73citations

Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum

Journal of Marketing Education·2007·3 authors

143citations

Impacts of situational factors on buying decisions in shopping malls

European Journal of Marketing·2006·5 authors

99citations

Interlinear or inscription? A comparative study of Chinese and American mall shoppers’ behavior

Journal of Consumer Marketing·2004·5 authors

57citations

The seven year itch? Mall shoppers across time

Journal of Consumer Marketing·2002·4 authors

82citations

Inter-American Perspectives from Mall Shoppers

Journal of Global Marketing·2001·5 authors

25citations

Impact of situational variables and demographic attributes in two seasons on purchase behaviour

European Journal of Marketing·2000·3 authors

Transactional or Relationship Marketing: Detenninants of Strategic Choices

Journal of Marketing Management·2000·2 authors

48citations

US‐Chilean mirrors: shoppers in two countries

Journal of Consumer Marketing·2000·5 authors

52citations

Communication Between Hispanic Salespeople and Their Customers: A First Look

Journal of Personal Selling and Sales Management·2000·2 authors

13citations

Brand recall and brand preference at sponsored golf and tennis tournaments

European Journal of Marketing·1999·3 authors

139citations

Diversity in the Sales Force: Problems and Challenges

Journal of Personal Selling and Sales Management·1998·3 authors

34citations

Time and companionship: key factors in Hispanic shopping behavior

Journal of Consumer Marketing·1997·1 author

75citations

Relationship between situational variables and purchasing in India and the USA

International Marketing Review·1996·4 authors

35citations

The Enigma of Cooperative Advertising

Journal of Business and Industrial Marketing·1993·3 authors

28citations

An Evaluation of SBI Marketing Consulting: The Entrepreneur's Perspective

Journal of Small Business Management·1992·3 authors

16citations

Segmenting The Hotel Market

Florida International University Digital Commons (Florida International University)·1989·2 authors

15citations