Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum

Tiger Li · Barnett A. Greenberg · J. A. F. Nicholls

143 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Innovative Teaching Methods Innovative Teaching Methodologies in Social Sciences

Abstract

Colleges of business administration are under continuing pressure to develop innovative courses to meet demands from the business community. At the same time, faculty members are facing increasing challenges in adopting innovative technologies because of the amount of risk and effort involved. This article examines the adoption of Marketplace, a purely experiential learning course, in an MBA curriculum. The investigation shows that group dynamics and product characteristics were two key factors in the success of the innovation adoption. Findings from an empirical study demonstrate that the students perceived the simulation course as a viable alternative to the lecture-based pedagogy.

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2019Diffusion of Innovations 1 1983Experiential Learning : Experience as the Source of Learning and Development 1963Diffusion of Innovations 1983The diffusion of innovations 1974Communication of Innovations: A Cross-Cultural Approach.2014Experiential Learning Theory: Previous Research and New Directions 2002The End of Business Schools? Less Success Than Meets the Eye 2002Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research

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2015Increasing Student Engagement Using Asynchronous Learning 2018Getting the Most from Google Classroom: A Pedagogical Framework for Tertiary Educators 2013Experiential learning: inspiring the business leaders of tomorrow 2012Lessons learnt from literature on the diffusion of innovative learning and teaching practices in higher education 2009Educational Blogging 2011Web 2.0 and Marketing Education: Explanations and Experiential Applications

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