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Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum
9 references·16 citing·38 second hop
Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum (2007)Teaching Experiential Learning: Adoption …Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Perspectives on Thinking, Learning, and Cognitive Styles (2014)Perspectives on Thinking, Lea…Experiential Learning Theory: Previous Research and New Directions (2014)Experiential Learning Theory:…The End of Business Schools? Less Success Than Meets the Eye (2002)The End of Business Schools? …Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Organizational innovation ado…The diffusion of innovations (1983)The diffusion of innovationsExperiential Learning : Experience as the Source of Learning and Development (1983)Experiential Learning : Exper…Communication of Innovations: A Cross-Cultural Approach. (1974)Communication of Innovations:…Diffusion of Innovations (1963)Diffusion of InnovationsIntegrating AI-driven marketing analytics techniques into the classroom: pedagogical strategies for enhancing student engagement and future business success (2024)Integrating AI-driven marketi…Assessment for Experiential Learning (2022)Assessment for Experiential L…Getting the Most from Google Classroom: A Pedagogical Framework for Tertiary Educators (2018)Getting the Most from Google …Leveraging Experiential Learning to Encourage Role Transition From “Student” to “Professional”: Insights From Identity Theory (2017)Leveraging Experiential Learn…Reverse teaching: Exploring student perceptions of “flip teaching” (2015)Reverse teaching: Exploring s…Increasing Student Engagement Using Asynchronous Learning (2015)Increasing Student Engagement…Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education (2013)Using an Experiential Busines…The effects of computer‐simulation game training on participants' opinions on leadership styles (2013)The effects of computer‐simul…Experiential learning: inspiring the business leaders of tomorrow (2013)Experiential learning: inspir…Lessons learnt from literature on the diffusion of innovative learning and teaching practices in higher education (2012)Lessons learnt from literatur…Web 2.0 and Marketing Education: Explanations and Experiential Applications (2011)Web 2.0 and Marketing Educati…Experiential Learning: A Course Design Process For Critical Thinking (2011)Experiential Learning: A Cour…Preparing Marketing Students for a Global and Multicultural Work Environment: The Value of a Semester-Long Study Abroad Program (2010)Preparing Marketing Students …Integrating Marketing and Environmental Studies Through an Interdisciplinary, Experiential, Service-Learning Approach (2010)Integrating Marketing and Env…Educational Blogging (2009)Educational BloggingUniting Active and Deep Learning to Teach Problem-Solving Skills (2008)Uniting Active and Deep Learn…The Logic of Scientific Discovery. 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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1983Experiential Learning : Experience as the Source of Learning and Development33,193 cited
  • 1963Diffusion of Innovations6,675 cited
  • 1983The diffusion of innovations6,164 cited
  • 1974Communication of Innovations: A Cross-Cultural Approach.2,792 cited
  • 2014Experiential Learning Theory: Previous Research and New Directions2,155 cited
  • 2002The End of Business Schools? Less Success Than Meets the Eye1,853 cited
  • 2002Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research1,270 cited
  • 2014Perspectives on Thinking, Learning, and Cognitive Styles1,143 cited

Cited by

  • 2015Increasing Student Engagement Using Asynchronous Learning239 cited
  • 2018Getting the Most from Google Classroom: A Pedagogical Framework for Tertiary Educators193 cited
  • 2013Experiential learning: inspiring the business leaders of tomorrow85 cited
  • 2012Lessons learnt from literature on the diffusion of innovative learning and teaching practices in higher education81 cited
  • 2009Educational Blogging79 cited
  • 2011Web 2.0 and Marketing Education: Explanations and Experiential Applications

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78 cited
  • 2022Assessment for Experiential Learning66 cited
  • 2015Reverse teaching: Exploring student perceptions of “flip teaching”64 cited
  • 2008Uniting Active and Deep Learning to Teach Problem-Solving Skills62 cited
  • 2024Integrating AI-driven marketing analytics techniques into the classroom: pedagogical strategies for enhancing student engagement and future business success57 cited
  • 2013The effects of computer‐simulation game training on participants' opinions on leadership styles52 cited
  • 2010Integrating Marketing and Environmental Studies Through an Interdisciplinary, Experiential, Service-Learning Approach51 cited
  • 2017Leveraging Experiential Learning to Encourage Role Transition From “Student” to “Professional”: Insights From Identity Theory50 cited
  • 2011Experiential Learning: A Course Design Process For Critical Thinking46 cited
  • 2013Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education43 cited
  • 2010Preparing Marketing Students for a Global and Multicultural Work Environment: The Value of a Semester-Long Study Abroad Program42 cited