Home/Author

Marieke K. de Mooij

15 works· latest 2022· 2 institutionscluster: provisional

Works

15 shown

Global Marketing and Advertising

SAGE Publications Ltd eBooks·2022·1 author·book

161citations

Fairy tales of global consumer culture in a polarizing world

International Marketing Review·2019·1 author

17citations

Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries

International Marketing Review·2017·1 author

83citations

Cross-cultural research in international marketing: clearing up some of the confusion

International Marketing Review·2015·1 author

115citations

Human and mediated communication around the world : a comprehensive review and analysis

Digital Access to Libraries (Université catholique de Louvain (UCL), l'Université de Namur (UNamur) and the Université Saint-Louis (USL-B))·2014·1 author

26citations

Human and Mediated Communication around the World

Springer eBooks·2013·1 author·book

19citations

How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences

Journal of Marketing Communications·2013·2 authors

297citations

On the misuse and misinterpretation of dimensions of national culture

International Marketing Review·2013·1 author

86citations

Cross-Cultural Consumer Behavior: A Review of Research Findings

Journal of International Consumer Marketing·2011·2 authors

500citations

The Hofstede model

International Journal of Advertising·2010·2 authors

718citations

Translating Advertising

The Translator·2004·1 author

77citations

Convergence and divergence in consumer behaviour: implications for global advertising

International Journal of Advertising·2003·1 author

192citations

Convergence and divergence in consumer behavior: implications for international retailing

Journal of Retailing·2002·2 authors

657citations

The future is predictable for international marketers

International Marketing Review·2000·1 author

169citations

Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising

·1991·1 author·book

72citations