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Global Marketing and Advertising · Study

BookGlobal Marketing and Advertising

Marieke K. de Mooij2022

Book2022

Global Marketing and Advertising

Marieke K. de Mooij

161 citations·0/0 files stored·SAGE Publications Ltd eBooks

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Marketing and Advertising Strategies International Business and FDI Digital Marketing and Social Media

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2004The globalization of football: a study in the glocalization of the ‘serious life’2005Analyzing the cultural content of web sites 2011The Hong Kong tourist satisfaction index 2002Horizontal and Vertical Individualism and Achievement Values 2006Culture and web communications 2005CROSS-CULTURAL COMPARISONS OF INTERACTIVITY ON CORPORATE WEB SITES: The United States, the United Kingdom, Japan, and South Korea 2000The multicultural context of brand loyalty 2001How Chinese Children's Commercials Differ from Those of the United States: A Content Analysis

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Year2022

Typebook

Published2022-01-01

VenueSAGE Publications Ltd eBooks

Languageen

Citations161

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.4135/9781036231903

openalex_workW3000698286

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