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Global Marketing and Advertising
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Global Marketing and Advertising (2022)Global Marketing and AdvertisingCross-cultural research in international marketing: clearing up some of the confusion (2015)Cross-cultural research in in…The Push to Popularize Politics (2014)The Push to Popularize Politi…The impact of culture on luxury consumption behaviour among Iranian consumers (2011)The impact of culture on luxu…The Hong Kong tourist satisfaction index (2011)The Hong Kong tourist satisfa…Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company origin (2011)Factors impacting responses t…Effects of web experience on consumer choice: a multicultural approach (2010)Effects of web experience on …English in product advertisements in Belgium, France, Germany, the Netherlands and Spain (2007)English in product advertisem…Culture and web communications (2006)Culture and web communicationsCROSS-CULTURAL COMPARISONS OF INTERACTIVITY ON CORPORATE WEB SITES: The United States, the United Kingdom, Japan, and South Korea (2005)CROSS-CULTURAL COMPARISONS OF…Analyzing the cultural content of web sites (2005)Analyzing the cultural conten…The globalization of football: a study in the glocalization of the ‘serious life’ (2004)The globalization of football…THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES : A Cross-Cultural and Individual-Level Analysis (2004)THE EFFECTIVENESS OF COMPARAT…Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive? 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(1993)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects (2007)A new measure of e‐service quality in France (2010)Cross‐national differences in e‐WOM influence (2012)Managing Brand Equity (1991)Building Strong Brands (1995)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Cross‐cultural differences in consumer decision‐making styles (2005)Strategic branding of destinations: a framework (2009)Shaping the Halal into a brand? (2010)A Theory of Cognitive Dissonance (1957)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Tourists’ Destination Loyalty through Emotional Solidarity with Residents: An Integrative Moderated Mediation Model (2017)Relationships between Hofstede's cultural dimensions and tourist satisfaction: A cross-country cross-sample examination (2018)Psychological Determinants of Tourist Satisfaction and Destination Loyalty: The Influence of Perceived Overcrowding and Overtourism (2022)Content Analysis in Consumer Research (1977)Culture's Consequences: International Differences in Work-Related Values (1981)Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism (2003)Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA (2014)Possessions and the Extended Self (1988)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The Impact of Brand Prestige on Trust, Perceived Risk, Satisfaction, and Loyalty in Upscale Restaurants (2015)eWOM through social networking sites and impact on purchase intention and brand image in Iran (2018)Solving the luxury fashion and sustainable development “oxymoron”: A cross‐cultural analysis of green luxury consumption enablers and disablers (2022)Conflict, arousal, and curiosity. (1960)An Evolutionary Process Model of Cause‐Related Marketing and Systematic Review of the Empirical Literature (2016)Corporate social responsibility in international marketing: review, assessment, and future research (2016)Refining the relation between cause-related marketing and consumers purchase intentions (2019)Alternative Ways of Assessing Model Fit (1992)Localization Strategies for Global E-Business (2011)Cross-cultural comparison of Chinese and Arab consumer complaint behavior in the hotel context (2014)Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs? (2019)The consequences of modernity (1990)Glocalization: Time-Space and Homogeneity-Heterogeneity (1995)Forms of Glocalization (2007)The grobal in the sporting glocal (2007)Managing Across Borders: The Transnational Solution (2009)Theorizing glocalization (2015)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Cronyism: a cross-cultural analysis (2005)Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures (2006)Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China (2011)Review of Psychometric theory (2nd ed.). (1979)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997) (1999)Luxury brand advertising in Argentina: Changes following import restrictions (2015)Matching cause-related marketing campaign to culture (2017)
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