SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Avery M. Abernethy · Study

Home/Author

Avery M. Abernethy

14 works· latest 2011· 1 institutionscluster: provisional

h-index14

i1014

Citations787

Works here14

90

91

92

93

94

96

97

98

02

04

05

11

Most cited in this library

The Information Content of Advertising: A Meta-Analysis1996 · 349 citations
Television Exposure: Programs vs. Advertising1991 · 57 citations
Beyond Effective Frequency Evaluating media schedules using frequency value planning2002 · 55 citations
The proceedings of the 2002 conference of the American Academy of Advertising2002 · 49 citations
You Are Fired! A Method to Control and Sanction Free Riding in Group Assignments2005 · 44 citations

Works

14 shown

A Decade of Scholarship in Marketing Education

Journal of Marketing Education·2011·2 authors

23citations

You Are Fired! A Method to Control and Sanction Free Riding in Group Assignments

Marketing Education Review·2005·2 authors

44citations

A MODEL OF MARKETING INFORMATION FLOW : What Creatives Obtain and Want to Know from Clients

Journal of Advertising·2004·2 authors

35citations

Beyond Effective Frequency Evaluating media schedules using frequency value planning

Journal of Advertising Research·2002·3 authors

55citations

The proceedings of the 2002 conference of the American Academy of Advertising

American Academy of Advertising eBooks·2002·1 author·book

49citations

FTC Regulatory Activity and the Information Content of Advertising

Journal of Public Policy & Marketing·1998·2 authors

31citations

Radio advertising information strategy: differences between services and products

Journal of Services Marketing·1997·2 authors

27citations

The Information Content of Advertising: A Meta-Analysis

Journal of Advertising·1996·2 authors·review

349citations

Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising

Journal of Services Marketing·1994·2 authors

15citations

Promoting customer contact people: a key difference in service and product advertising

Journal of Services Marketing·1993·2 authors

26citations

The Information Content of Newspaper Advertising

Journal of Current Issues & Research in Advertising·1992·1 author

22citations

Differences between Advertising and Program Exposure for Car Radio Listening

Journal of Advertising Research·1991·1 author

30citations

Television Exposure: Programs vs. Advertising

Current Issues and Research in Advertising·1991·1 author

57citations

Self-Regulation and Television Advertising

Journal of Advertising·1990·3 authors

24citations