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Laura M. Buchholz · Study

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Laura M. Buchholz

3 works· latest 2007· 1 institutionscluster: provisional

h-index3

i103

Citations469

Works here3

91

07

Most cited in this library

Modeling the Determinants and Effects of Creativity in Advertising2007 · 309 citations
The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising1991 · 118 citations
Multiple Resource Theory and Consumer Processing of Broadcast Advertisements: An Involvement Perspective1991 · 42 citations

Works

3 shown

Modeling the Determinants and Effects of Creativity in Advertising

Marketing Science·2007·5 authors·Open access

309citations

Multiple Resource Theory and Consumer Processing of Broadcast Advertisements: An Involvement Perspective

Journal of Advertising·1991·2 authors

42citations

The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising

Journal of Advertising·1991·2 authors

118citations