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Gwen Ortmeyer · Study

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Gwen Ortmeyer

4 works· latest 1991· 1 institutionscluster: provisional

h-index4

i104

Citations196

Works here4

91

Most cited in this library

Restoring Credibility to Retail Pricing1991 · 79 citations
Individual differences in response to consumer promotions1991 · 55 citations
Fairness in consumer pricing1991 · 35 citations
Brand experience as a moderator of the negative impact of promotions1991 · 27 citations

Works

4 shown

Restoring Credibility to Retail Pricing

·1991·3 authors

79citations

Individual differences in response to consumer promotions

International Journal of Research in Marketing·1991·3 authors

55citations

Fairness in consumer pricing

Journal of Consumer Policy·1991·3 authors

35citations

Brand experience as a moderator of the negative impact of promotions

Marketing Letters·1991·2 authors

27citations