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Restoring Credibility to Retail Pricing · Study

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ArticleRestoring Credibility to Retail Pricing

Gwen Ortmeyer1991

Article1991

Restoring Credibility to Retail Pricing

Gwen Ortmeyer · John A. Quelch · Walter J. Salmon

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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2010Price Formats as a Source of Price Dispersion: A Study of Online and Offline Prices in the Domestic U.S. Airline Markets 2003Exploring the effect of retail sector and firm characteristics on retail price promotion strategy 2021Resolving information asymmetries in financing new product development: The case of reward-based crowdfunding 1994Deception in retailer high-low pricing: A “rule of reason” approach 2013EDLP versus Hi–Lo pricing strategies in retailing—a state of the art article 2003Profiling intrinsic deal proneness for HILO and EDLP price promotion strategies 1999Entwicklungslinien in Preistheorie und -management 2020The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending

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Year1991

Typearticle

Published1991-09-01

Languageen

Citations79

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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openalex_workW1543597367

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