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• 2010Price Formats as a Source of Price Dispersion: A Study of Online and Offline Prices in the Domestic U.S. Airline Markets72 cited
• 2003Exploring the effect of retail sector and firm characteristics on retail price promotion strategy68 cited
• 2021Resolving information asymmetries in financing new product development: The case of reward-based crowdfunding60 cited
• 1994Deception in retailer high-low pricing: A “rule of reason” approach52 cited
• 2013EDLP versus Hi–Lo pricing strategies in retailing—a state of the art article46 cited
• 2003Profiling intrinsic deal proneness for HILO and EDLP price promotion strategies43 cited
• 1999Entwicklungslinien in Preistheorie und -management39 cited
• 2020The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending35 cited
• 2005Are hypermarket prices different from discount store prices?34 cited
• 2015Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion24 cited
• 1998Development of a theory of retailer response to manufacturers' everyday low cost programs23 cited
• 1996Consumer behaviour and the retail “sales”21 cited
• 2005On Replenishment Rules, Forecasting, and the Bullwhip Effect in Supply Chains