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Profiling intrinsic deal proneness for HILO and EDLP price promotion strategies · Study

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ArticleProfiling intrinsic deal proneness for HILO and EDLP price promotion strategies

Hans Pechtl2003

Article2003

Profiling intrinsic deal proneness for HILO and EDLP price promotion strategies

43 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The use of lisrel in validating marketing constructs 1993Price Perceptions and Consumer Shopping Behavior: A Field Study 2000A Benefit Congruency Framework of Sales Promotion Effectiveness 1990The Price Knowledge and Search of Supermarket Shoppers 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions 1984The Theory of Reasoned Action Applied to Coupon Usage

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2018Service failures after online flash sales: role of deal proneness, attribution, and emotion 2009Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment 2020Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions 2011The expected benefit as determinant of deal-prone consumers' response to sales promotions

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2009Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environmentarticle · 18 shared references 2014Profiling the flyer-prone consumerarticle · 12 shared references 2005The effect of consumer's psychographic variables upon deal-pronenessarticle · 11 shared references 2013Factors influencing consumer evaluations of gift promotionsarticle · 11 shared references 2001Consumers use of price promotions: a model and its potential moderatorsarticle · 11 shared references 2011Consumer response to gift promotionsarticle · 10 shared references

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Year2003

Typearticle

Published2003-08-08

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations43

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0969-6989(03)00040-7

openalex_workW2163848288

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2014

Profiling the flyer-prone consumer

2021Behavioural and psychographic characteristics of supermarket catalogue users

2017Buying Brands at Both Regular Price and on Promotion over Time

2015Joint optimization of ordering and promotional strategies for retailers: Rebates vs. EDLP