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ArticleJoint optimization of ordering and promotional strategies for retailers: Rebates vs. EDLP

Shilei Yang2015

Article2015

Joint optimization of ordering and promotional strategies for retailers: Rebates vs. EDLP

Shilei Yang · Yi Liao · Chunming Victor Shi · Shaorui Li

16 citations·0/0 files stored·Computers & Industrial Engineering

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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References

2002Supply Chain Coordination Under Channel Rebates with Sales Effort Effects 1990Sales Promotion: Concepts, Methods and Strategies 1998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP 1994EDLP, Hi-Lo, and Margin Arithmetic 1997Supermarket Competition: The Case of Every Day Low Pricing 2004An Empirical Analysis of Determinants of Retailer Pricing Strategy 1998The Illusion of Delayed Incentives: Evaluating Future Effort-Money Transactions 2008Retail Supply Chain Management

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2015Coordinating contracts for supply chains that market with mail-in rebates and retailer promotionsarticle · 16 shared references 2013The role of rebates in the hybrid competition between a national brand and a private label with present-biased consumersarticle · 15 shared references 2009Using MSRP to enhance the ability of rebates to control distribution channelsarticle · 14 shared references 2009The Effect of Delayed Incentives on Supply Chain Profits and Consumer Surplusarticle · 12 shared references 2011The effectiveness of manufacturer vs. retailer rebates within a newsvendor frameworkarticle · 11 shared references 2017Optimal Rebate Strategies Under Dynamic Pricingarticle · 11 shared references

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Year2015

Typearticle

Published2015-08-29

VenueComputers & Industrial Engineering

ISSN-L0360-8352

Languageen

Citations16

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.cie.2015.08.011

openalex_workW2337375321

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