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ArticleEvaluating consumer response to EDLPs

Ainsworth Anthony Bailey2007

Article2007

Evaluating consumer response to EDLPs

Ainsworth Anthony Bailey

14 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Retail Behavior Studies

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References

1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations 1993Price Perceptions and Consumer Shopping Behavior: A Field Study 1978Brand Loyalty: Measurement and Management 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands 1998On the relationship between store image, store satisfaction and store loyalty 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions 1978Brand Loyalty: Measurement and Management

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Details

Year2007

Typearticle

Published2007-12-01

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations14

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretconser.2007.08.007

openalex_workW1969645321

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