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Evaluating consumer response to EDLPs
16 references·0 citing·47 second hop
Evaluating consumer response to EDLPs (2007)Evaluating consumer response to EDLPsThe effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention (2002)The effects of discount level…Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Pursuing the Value-Conscious …The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad (1999)Corporate Credibility’s Role …Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP (1998)Shopping Behavior and Consume…On the relationship between store image, store satisfaction and store loyalty (1998)On the relationship between s…Supermarket Competition: The Case of Every Day Low Pricing (1997)Supermarket Competition: The …EDLP, Hi-Lo, and Margin Arithmetic (1994)EDLP, Hi-Lo, and Margin Arith…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…The Discounting of Discounts and Promotion Thresholds (1992)The Discounting of Discounts …Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Distinguishing Coupon Pronene…The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes (1987)The Coupon-Prone Consumer: So…A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables (1981)A Theoretical and Empirical E…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Sales Promotion: Concepts, Methods and Strategies (1990)The Price Knowledge and Search of Supermarket Shoppers (1990)The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions (1999)The Decomposition of Promotional Response: An Empirical Generalization (1999)Vertical Relationships between Manufacturers and Retailers: Inference with Limited Data (2007)Economic Action and Social Structure: The Problem of Embeddedness (1985)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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this work references cited by second hop

References

  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
  • 1998On the relationship between store image, store satisfaction and store loyalty1,157 cited
  • 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
  • 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
  • 1978Brand Loyalty: Measurement and Management974 cited
  • 1999Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad708 cited
  • 1998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP573 cited
  • 2002The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention380 cited
  • 1994EDLP, Hi-Lo, and Margin Arithmetic369 cited
  • 1992The Discounting of Discounts and Promotion Thresholds359 cited
  • 1987

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The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes
305 cited
  • 1997Supermarket Competition: The Case of Every Day Low Pricing302 cited
  • 1981A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables297 cited
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