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Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior

2,119 citations0/0 files storedJournal of Consumer Affairs

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Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

Companies are facing increasing pressure to both maintain profitability and behave in socially responsible ways, yet researchers have provided little information on how corporate social responsibility impacts profitability. This paper reports the findings from in‐depth interviews of consumers to determine their views concerning the social responsibilities of companies. A typology of consumers whose purchasing behavior ranges from unresponsive to highly responsive to corporate social responsibility was developed from the analysis.

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1968The Discovery of Grounded Theory; Strategies for Qualitative Research 1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.2017The Discovery of Grounded Theory 1993Basics of Qualitative Research: Grounded Theory Procedures and Techniques 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders 1997THE CORPORATE SOCIAL PERFORMANCE-FINANCIAL PERFORMANCE LINK 2000Marketing management: analysis. planning. implementation and control 1997The Company and the Product: Corporate Associations and Consumer Product Responses

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2007Stakeholder influence capacity and the variability of financial returns to corporate social responsibility 2004Corporate Social Responsibility and Marketing: An Integrative Framework 2012Economic Perspectives on Corporate Social Responsibility 2010How can corporate social responsibility activities create value for stakeholders? A systematic review 2006Corporate Social Responsibility in the Supply Chain: An Application in the Food Industry

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