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Joe F. Alexander · Study

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Joe F. Alexander

6 works· latest 2022· 2 institutionscluster: provisional

Works

6 shown

I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS’ MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES

Marketing Education Review·2022·4 authors

16citations

Optimal Class Length in Marketing Undergraduate Classes: An Examination of Preference, Instructor Evaluations, and Student Performance

Journal of Marketing Education·2008·4 authors

24citations

Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?

Journal of Marketing Education·2003·4 authors

75citations

Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions

Journal of Marketing Education·2001·3 authors

71citations

Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly?

Journal of Marketing Education·1999·4 authors

216citations

Developing Self-Marketing Skills for Student Career Success

Journal of Marketing Education·1992·3 authors

17citations