Developing Self-Marketing Skills for Student Career Success

Abstract

Marketing, the focus of our students' education, has been applied rather sparingly to marketing majors' job search situations. In this article, the process (understanding! application of marketing strategies) and outcome (useable end result) benefits of implementing a "self-marketing plan" project are explained. In addition, student responses to project participation that support the projects continued use and its perceived benefits are provided. The authors also conclude that a self-marketing plan project can provide students with self-marketing skills that can be useful throughout their careers.

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