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Students' perceptions of personal selling · Study

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ArticleStudents' perceptions of personal selling

William A. Weeks1987

Article1987

Students' perceptions of personal selling

William A. Weeks · Darrel D. Muehling

39 citations·0/0 files stored·Industrial Marketing Management

No readable copy stored yet — this record is metadata only.

Management and Marketing Education Higher Education and Employability Employer Branding and e-HRM

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 39 citations exist upstream.

References

1986Career Choice and Development.1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations 1973The Cognitive Processes Mediating Acceptance of Advertising 1920Studies in Word-Association 1974The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial 1919Upon the significance of association experiments.

Cited by

1999Student Preferences for Sales Careers Around the Pacific Rim 1996Factors influencing student perceptions of unethical behavior by personal salespeople: An experimental investigation 2014A Cross-Cultural Investigation of the Stereotype for Salespeople 1998A Cross-National Investigation of Student Attitudes toward Personal Selling: Implications for Marketing Education 2002Explaining the Appeal of Sales Careers: A Comparison of Black and White College Students 1992Developing Self-Marketing Skills for Student Career Success 2007What Are Students’ Perceptions of Personal Selling as a Career?

Details

Year1987

Typearticle

Published1987-05-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations39

Files0 public / 0

ShelfManagement and Marketing Education

Identifiers

doi10.1016/0019-8501(87)90019-8

openalex_workW2109435385

Links

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