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Darrel D. Muehling · Study
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Author
Darrel D. Muehling
50 works
· latest 2017
· 2 institutions
cluster: provisional
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32
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50
Citations
4,249
Works here
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Most cited in this library
Enhancing Knowledge Development in Marketing
2010 · 333 citations
An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General
1987 · 291 citations
THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects
2004 · 261 citations
The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study
2002 · 232 citations
Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels
1988 · 196 citations
Works
50 shown
Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Journal of Business Research
·
2017
·
3 authors
49
citations
The effects of processing mode and brand scandals on copycat product evaluations
Journal of Marketing Communications
·
2016
·
3 authors
21
citations
The effects of tolerance of negativity on consumers’ responses to comparative attack advertising
Journal of Marketing Communications
·
2016
·
3 authors
25
citations
Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects
Journal of Advertising
·
2015
·
2 authors
·
Open access
152
citations
Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising
Journal of Advertising
·
2014
·
2 authors
70
citations
Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements
Journal of Advertising
·
2014
·
3 authors
159
citations
Women's Perceptions of Personal Selling: Some Positive Results
Journal of Personal Selling and Sales Management
·
2013
·
2 authors
31
citations
The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing
Journal of Advertising
·
2012
·
3 authors
·
Open access
119
citations
The Moderating Effect of Ego Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle Versus Blatant Product Placements in Television Programs
Journal of Advertising
·
2012
·
3 authors
38
citations
An Examination of the Cognitive Antecedents of Attitude-Toward-the-Ad
Current Issues and Research in Advertising
·
2012
·
3 authors
17
citations
An Involvement Explanation for Nostalgia Advertising Effects
Journal of Promotion Management
·
2012
·
2 authors
81
citations
The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising
International Journal of Advertising
·
2012
·
2 authors
20
citations
An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses
Journal of Advertising
·
2011
·
2 authors
139
citations
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Journal of Marketing Communications
·
2010
·
2 authors
18
citations
Enhancing Knowledge Development in Marketing
·
2010
·
20 authors
333
citations
The Effects of Dual-Task Processing on Consumers' Responses to High- and Low-Imagery Radio Advertisements
Journal of Advertising
·
2007
·
2 authors
77
citations
The Effect of Social Identity Cues Under Incidental Ad Exposure Conditions
Journal of Promotion Management
·
2006
·
2 authors
15
citations
THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects
Journal of Advertising
·
2004
·
2 authors
261
citations
The effects of television commercial pacing on viewers' attention and memory
Journal of Marketing Communications
·
2003
·
3 authors
61
citations
The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study
Journal of Current Issues & Research in Advertising
·
2002
·
3 authors
232
citations
Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices
Journal of Product & Brand Management
·
2000
·
5 authors
23
citations
The Effect of Involvement, Arousal, and Pace on Claim and Non-claim Components of Attitude toward the Ad
Media Psychology
·
1999
·
3 authors
26
citations
Advertising Message Involvement: The Role of Enduring and Situational Factors
Journal of Current Issues & Research in Advertising
·
1999
·
3 authors
65
citations
A Comparison of Children's and Prime-Time Fine-Print Advertising Disclosure Practices
Journal of Advertising
·
1998
·
2 authors
21
citations
The proceedings of the 1998 conference of the American Academy of Advertising
American Academy of Advertising eBooks
·
1998
·
1 author
·
book
62
citations
Fine Print in Television Advertising: Views from the Top
Journal of Advertising
·
1997
·
2 authors
25
citations
A comparison of Korean and American attitudes towards advertising
Journal of Marketing Communications
·
1996
·
3 authors
14
citations
A Revised Model of Advertising Processing: Extending the Dual Mediation Hypothesis
Journal of Current Issues & Research in Advertising
·
1995
·
4 authors
33
citations
An Investigation of the Fine Print in Children's Television Advertising
Journal of Current Issues & Research in Advertising
·
1995
·
2 authors
19
citations
Gender Roles and Children's Television Advertising
Journal of Current Issues & Research in Advertising
·
1995
·
2 authors
32
citations
Mothers’ Attitudes toward 900-Number Advertising Directed at Children
Journal of Public Policy & Marketing
·
1995
·
3 authors
31
citations
Attitude toward the Ad: A Review
Journal of Current Issues & Research in Advertising
·
1993
·
2 authors
191
citations
The Relationship between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context
Journal of Advertising
·
1993
·
2 authors
130
citations
Toward a better understanding of the role of advertising message involvement in ad processing
Psychology and Marketing
·
1993
·
2 authors
96
citations
Defining, Operationalizing, and Using Involvement in Advertising Research: A Review
Journal of Current Issues & Research in Advertising
·
1993
·
3 authors
96
citations
A Content Analysis of the “Fine Print” in Television Advertising
Journal of Current Issues & Research in Advertising
·
1992
·
2 authors
26
citations
The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising
Journal of Current Issues & Research in Advertising
·
1992
·
4 authors
53
citations
An Examination of Factors Mediating and Moderating Advertising's Effect on Brand Attitude Formation
Journal of Current Issues & Research in Advertising
·
1992
·
2 authors
22
citations
The Moderating Effects of Ad Message Involvement: A Reassessment
Journal of Advertising
·
1991
·
3 authors
97
citations
The Impact of Comparative Advertising on Levels of Message Involvement
Journal of Advertising
·
1990
·
3 authors
160
citations
An Investigation of Factors Contributing to Consumer Brand Confusion
Journal of Consumer Affairs
·
1990
·
2 authors
146
citations
Delayed effects of advertising moderated by involvement
Journal of Business Research
·
1990
·
2 authors
31
citations
Manipulating Message Involvement in Advertising Research
Journal of Advertising
·
1989
·
3 authors
159
citations
Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels
Journal of Advertising
·
1988
·
2 authors
196
citations
Disclaimer Footnotes in Ads: Discrepancies between Purpose and Performance
Journal of Public Policy & Marketing
·
1988
·
3 authors
45
citations
Comparative Advertising: The Influence of Attitude-toward-the-Ad on Brand Evaluation
Journal of Advertising
·
1987
·
1 author
95
citations
Students' perceptions of personal selling
Industrial Marketing Management
·
1987
·
2 authors
39
citations
An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General
Journal of Advertising
·
1987
·
1 author
291
citations
Verbal and Visual References to Competition in Comparative Advertising
Journal of Advertising
·
1986
·
3 authors
69
citations
The Multi-Dimensionality of Comparative Advertising: Implications for the Federal Trade Commission
Journal of Public Policy & Marketing
·
1985
·
2 authors
38
citations