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ArticleDelayed effects of advertising moderated by involvement

Russell N. Laczniak1990

Article1990

Delayed effects of advertising moderated by involvement

Russell N. Laczniak · Darrel D. Muehling

31 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1962Statistical principles in experimental design.1980Understanding Attitudes and Predicting Social Behavior 1964Statistical Principles in Experimental Design 1985Measuring the Involvement Construct 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1981Attitudes and Persuasion: Classic and Contemporary Approaches 1979An Information Processing Theory of Consumer Choice 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

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2001The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence 2012"THE EMOTIONALLY CHARGED ADVERTISEMENT AND THEIR INFLUENCE ON CONSUMERS' ATTITUDES"

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1992An Examination of Factors Mediating and Moderating Advertising's Effect on Brand Attitude Formationarticle · 22 shared references 1988Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levelsarticle · 18 shared references 1993Defining, Operationalizing, and Using Involvement in Advertising Research: A Reviewarticle · 18 shared references 1998Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networksarticle · 14 shared references 2003Humour effect on memory and attitude: moderating role of product involvementarticle · 14 shared references 1993Toward a better understanding of the role of advertising message involvement in ad processingarticle · 14 shared references

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Year1990

Typearticle

Published1990-05-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations31

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0148-2963(90)90017-8

openalex_workW2010738125

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