References

• 1962Statistical principles in experimental design.27,141 cited
• 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
• 1964Statistical Principles in Experimental Design8,058 cited
• 1985Measuring the Involvement Construct6,012 cited
• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
• 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
• 1979An Information Processing Theory of Consumer Choice2,245 cited
• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
• 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
• 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
• 1984Audience Involvement in Advertising: Four Levels1,017 cited
• 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
• 2022