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Developing Self-Marketing Skills for Student Career Success
8 references·1 citing·34 second hop
Developing Self-Marketing Skills for Student Career Success (1992)Developing Self-Marketing Skills for Stud…Occupational outlook handbook, 2014-2015 (2015)Occupational outlook handbook…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Occupational outlook handbook (1998)Occupational outlook handbookStudent and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions (1990)Student and Employer Evaluati…Employers' Importance Ratings of Student Characteristics: A Conjoint Analysis Approach (1988)Employers' Importance Ratings…Students' perceptions of personal selling (1987)Students' perceptions of pers…Student Expectations Regarding Collegiate Internship Programs in Marketing (1986)Student Expectations Regardin…Grooming Your Marketing Students to Match the Employer's Ideal Job Candidate (1981)Grooming Your Marketing Stude…Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search? (2003)Developing Self-Marketing Ski…Handbook of Industrial and Organizational Psychology. (1977)Handbook of industrial and organizational psychology (1993)What Skills are Most Important? A Comparison of Employer, Student, and Staff Perceptions (1998)Ensuring Service Quality for Campus Career Services Centers: A Modified SERVQUAL Scale (2000)Introducing Professional and Career Development Skills in the Marketing Curriculum (2005)Role of self-esteem within the job search process. (1983)A TALE OF TWO JOB MARKETS: ORGANIZATIONAL SIZE AND ITS EFFECTS ON HIRING PRACTICES AND JOB SEARCH BEHAVIOR (1999)Undergraduate Business Internships and Career Success: Are They Related? (2000)Application of Contemporary Literature to Enhance Interpersonal Skills and Ethical Decision Making in Professional Selling Coursework (2007)Creative Writing in Marketing Education: Poetry as an Innovative Pedagogical Tool (2009)Development and validation of an individual entrepreneurial potential new measurement scale (2023)The Cognitive Processes Mediating Acceptance of Advertising (1973)Career Choice and Development. (1986)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Factors influencing student perceptions of unethical behavior by personal salespeople: An experimental investigation (1996)Student Preferences for Sales Careers Around the Pacific Rim (1999)A Cross-Cultural Investigation of the Stereotype for Salespeople (2014)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Student Expectations of Collegiate Internship Programs in Business: A 10-Year Update (1998)Building successful internships: lessons from the research for interns, schools, and employers (2014)Internship and employability prospects: assessing student’s work readiness (2019)Enhancing Involvement and Skills with a Student-Led Method of Case Analysis (1996)Do Perceptions of Hiring Criteria Differ for Sales Managers and Sales Representatives? Implications for Marketing Education (2006)A dynamic capabilities view of employability (2015)Preparing Graduates for the Workforce: The Role of Business Education (1993)Hiring for success at the buyer–seller interface (2003)Teacher Aides and Students’ Academic Achievement (2001)Gender and Stress (2006)Student Attitudes toward STEM: The Development of Upper Elementary School and Middle/High School Student Surveys (2020)The development, evolution, and status of Holland’s theory of vocational personalities: Reflections and future directions for counseling psychology. (2010)The Stereotypical Computer Scientist: Gendered Media Representations as a Barrier to Inclusion for Women (2013)Skill Gaps, Skill Shortages, and Skill Mismatches (2015)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2015Occupational outlook handbook, 2014-2015821 cited
  • 1998Occupational outlook handbook195 cited
  • 1990Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions122 cited
  • 1986Student Expectations Regarding Collegiate Internship Programs in Marketing78 cited
  • 1988Employers' Importance Ratings of Student Characteristics: A Conjoint Analysis Approach49 cited
  • 1987Students' perceptions of personal selling39 cited
  • 1981Grooming Your Marketing Students to Match the Employer's Ideal Job Candidate30 cited

Cited by

  • 2003Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?75 cited

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