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Kishore Gopalakrishna Pillai · Study
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Author
Kishore Gopalakrishna Pillai
23 works
· latest 2024
· 7 institutions
cluster: provisional
ORCID 0000-0002-0378-6518
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Citations
1,655
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Most cited in this library
The Negative Effects of Social Capital in Organizations: A Review and Extension
2015 · 185 citations
Seeing brands as humans: Development and validation of a brand anthropomorphism scale
2020 · 172 citations
Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain
2021 · 151 citations
Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant
2014 · 151 citations
Differential moderating effects of strategic and operational reconfiguration on the relationship between open innovation practices and innovation performance
2020 · 136 citations
Works
23 shown
Driving Social Innovation in Bottom-of-the-Pyramid Markets through International Social Alliances: The Role of Legitimacy
Management International Review
·
2024
·
4 authors
·
Open access
7
citations
Diversity effects in subjective probability judgment
Thinking & Reasoning
·
2021
·
3 authors
·
Open access
4
citations
The effect of social comparison orientation on luxury purchase intentions
Journal of Business Research
·
2021
·
2 authors
80
citations
Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain
Journal of Business Research
·
2021
·
3 authors
·
Open access
151
citations
Differential moderating effects of strategic and operational reconfiguration on the relationship between open innovation practices and innovation performance
Research Policy
·
2020
·
4 authors
·
Open access
136
citations
Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future
European Journal of Marketing
·
2020
·
4 authors
131
citations
Comparing the measures of consumer knowledge calibration
European Journal of Marketing
·
2020
·
2 authors
3
citations
Seeing brands as humans: Development and validation of a brand anthropomorphism scale
International Journal of Research in Marketing
·
2020
·
3 authors
·
Open access
172
citations
Do Parent Units Benefit from Reverse Knowledge Transfer?
British Journal of Management
·
2017
·
4 authors
·
Open access
74
citations
Effects of Unpacking in Spending Predictions: The Role of Typicality (An Extended Abstract)
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2017
·
3 authors
·
chapter
1
citations
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Journal of Business Research
·
2016
·
3 authors
·
Open access
129
citations
The Negative Effects of Social Capital in Organizations: A Review and Extension
International Journal of Management Reviews
·
2015
·
4 authors
·
Open access
185
citations
Consumer knowledge discrimination
European Journal of Marketing
·
2015
·
4 authors
22
citations
Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant
Journal of Product Innovation Management
·
2014
·
5 authors
·
Open access
151
citations
Consumers' responses to sponsorship by foreign companies
European Journal of Marketing
·
2013
·
3 authors
·
Open access
24
citations
Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics
Journal of Retailing
·
2011
·
2 authors
62
citations
Print advertising: Type size effects
Journal of Business Research
·
2011
·
3 authors
23
citations
A firm's capability to calibrate supply chain knowledge—Antecedents and consequences
Industrial Marketing Management
·
2010
·
1 author
21
citations
How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Journal of Business Research
·
2007
·
2 authors
43
citations
Calibration of consumer knowledge of the web
International Journal of Research in Marketing
·
2007
·
2 authors
58
citations
A longitudinal examination of JIT purchasing practices
The International Journal of Logistics Management
·
2005
·
4 authors
42
citations
The Survival of Internet-Based B2B Exchanges
Journal of Relationship Marketing
·
2004
·
2 authors
6
citations
Mature relationships: Why does relational orientation turn into transaction orientation?
Industrial Marketing Management
·
2003
·
2 authors
130
citations