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Katharine M. Howie · Study

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Katharine M. Howie

3 works· latest 2019· 2 institutionscluster: provisional

h-index3

i103

Citations340

Works here3

15

19

Most cited in this library

Spirituality, Moral Identity, and Consumer Ethics: A Multi-cultural Study2015 · 158 citations
Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial2015 · 109 citations
The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars2019 · 73 citations

Works

3 shown

The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars

Journal of the Academy of Marketing Science·2019·3 authors

73citations

Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial

Journal of Business Ethics·2015·5 authors

109citations

Spirituality, Moral Identity, and Consumer Ethics: A Multi-cultural Study

Journal of Business Ethics·2015·7 authors

158citations