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Feisi Yao · Study

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Feisi Yao

2 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0002-4766-079X

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i102

Citations31

Works here2

19

21

Most cited in this library

Is Creative Description Always Effective in Purchase Intention? The Construal Level Theory as a Moderating Effect2021 · 17 citations
When and why vivid description is effective: The role of message involvement and utilitarian attitude2019 · 14 citations

Works

2 shown

Is Creative Description Always Effective in Purchase Intention? The Construal Level Theory as a Moderating Effect

Frontiers in Psychology·2021·2 authors·Open access

17citations

When and why vivid description is effective: The role of message involvement and utilitarian attitude

Current Psychology·2019·2 authors

14citations