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Jin Ho Yun · Study

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Jin Ho Yun

3 works· latest 2020· 1 institutionscluster: provisionalORCID 0000-0002-6019-9512

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i102

Citations142

Works here3

19

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Most cited in this library

What can neuroscience offer marketing research?2019 · 74 citations
Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement2020 · 66 citations
A NeuroIS Investigation of the Effects of a Digital Dark Nudge2020 · 2 citations

Works

3 shown

Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement

Asia Pacific Journal of Marketing and Logistics·2020·3 authors·Open access

66citations

A NeuroIS Investigation of the Effects of a Digital Dark Nudge

Lecture notes in information systems and organisation·2020·3 authors·other

2citations

What can neuroscience offer marketing research?

Asia Pacific Journal of Marketing and Logistics·2019·4 authors

74citations