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Salma S. Abed · Study

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Salma S. Abed

22 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0003-3202-4990

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Citations1,301

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Most cited in this library

Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs2020 · 455 citations
Consumer adoption of mobile payment services during COVID-19: extending meta-UTAUT with perceived severity and self-efficacy2022 · 204 citations
Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review2015 · 126 citations
A literature review exploring the role of technology in business survival during the Covid-19 lockdowns2021 · 78 citations
SMEs' adoption of e-commerce using social media in a Saudi Arabian context: a systematic literature review2015 · 63 citations

Works

22 shown

Examining consumer intention to adopt AI-powered chatbots in the Saudi banking sector: the moderating role of knowledge in technology

International Journal of Bank Marketing·2025·2 authors

14citations

AI in Banking: What Drives Generation Z to Adopt AI-Enabled Voice Assistants in Saudi Arabia?

International Journal of Financial Studies·2025·2 authors·Open access

15citations

Understanding the Determinants of Using Government AI-Chatbots by Citizens in Saudi Arabia

International Journal of Electronic Government Research·2024·1 author·Open access

19citations

Sustainable Development through Fintech: Understanding the Adoption of Buy Now Pay Later (BNPL) Applications by Generation Z in Saudi Arabia

Sustainability·2024·2 authors·Open access

41citations

Consumer continuous use of and satisfaction with Fintech payment applications in Saudi Arabia: towards an integrated model

Journal of financial reporting & accounting·2024·2 authors

20citations

Acceptance and Use of Artificial Intelligence in Online Tourism Services by Generation Z in Saudi Arabia

IEEE Access·2024·1 author·Open access

17citations

Factors influencing consumers' continued use of food delivery apps in the post-pandemic era: insights from Saudi Arabia

British Food Journal·2023·1 author

21citations

Consumer Acceptance of Fintech App Payment Services: A Systematic Literature Review and Future Research Agenda

Journal of theoretical and applied electronic commerce research·2023·2 authors·review·Open access

31citations

Consumer adoption of mobile payment services during COVID-19: extending meta-UTAUT with perceived severity and self-efficacy

International Journal of Bank Marketing·2022·4 authors·Open access

204citations

Journal of Computer Information Systems: Intellectual and Conceptual Structure

Journal of Computer Information Systems·2022·5 authors·Open access

20citations

Women Entrepreneurs’ Adoption of Mobile Applications for Business Sustainability

Sustainability·2021·1 author·Open access

26citations

A literature review exploring the role of technology in business survival during the Covid-19 lockdowns

International journal of organizational analysis·2021·1 author

78citations

Examining augmented reality adoption by consumers with highlights on gender and educational-level differences

Review of International Business and Strategy·2021·1 author

38citations

Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs

International Journal of Information Management·2020·1 author

455citations

Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabia

Advances in theory and practice of emerging markets·2019·2 authors·chapter

10citations

An empirical examination of Instagram as an s-commerce channel

Journal of Advances in Management Research·2018·1 author

57citations

Social commerce adoption research from the consumer context: a literature review

International Journal of Business Information Systems·2017·3 authors

10citations

An Empirical Examination of Factors Affecting Continuance Intention Towards Social Networking Sites

Lecture notes in computer science·2016·1 author·other·Open access

11citations

Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review

The Marketing Review·2015·3 authors·review

126citations

SMEs' adoption of e-commerce using social media in a Saudi Arabian context: a systematic literature review

International Journal of Business Information Systems·2015·3 authors·review

63citations

Consumers’ Perceptions of Social Commerce Adoption in Saudi Arabia

Lecture notes in computer science·2015·3 authors·other·Open access

14citations

Social Commerce Adoption by Saudi Consumers: A Conceptual Model

UKAIS·2015·3 authors

11citations