Social commerce adoption research from the consumer context: a literature review

Salma S. Abed · Yogesh Kumar Dwivedi · Michael D. Williams

10 citations0/0 files storedInternational Journal of Business Information Systems

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Technology Adoption and User Behaviour Digital Marketing and Social Media Innovation Diffusion and Forecasting

Abstract

This study examined the adoption of social commerce from the consumer perspective of information technology innovations. An overview of the concept of innovation adoption and social media definitions and functions are presented as well as the concepts of social commerce; these are identified to offer some background. Furthermore, previous researches investigating social commerce are highlighted and the empirical research investigating social commerce adoption utilising IS theories are described in detail. Finally, the discussion, research gaps and future lines of research are highlighted.

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