SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Edward Carl Malthouse · Study

Home/Author

Edward Carl Malthouse

61 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0001-7077-0172

h-index40

i1061

Citations8,935

Works here61

07

08

09

10

11

12

13

14

15

16

17

18

20

21

22

23

Most cited in this library

The Impact of New Media on Customer Relationships2010 · 1,415 citations
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness2009 · 1,039 citations
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House2013 · 812 citations
On the Go: How Mobile Shopping Affects Customer Purchase Behavior2015 · 559 citations
News-seekers and Avoiders: Exploring Patterns of Total News Consumption Across Media and the Relationship to Civic Participation2010 · 338 citations

Works

60 shown

Sustainable Service

Journal of Service Research·2023·3 authors·Open access

15citations

Artificial intelligence ecosystems for marketing communications

International Journal of Advertising·2022·2 authors

113citations

Digital News Readership and Subscription in the United States during COVID-19: A Longitudinal Analysis of Clickstream and Subscription Data from a Local News Site

Digital Journalism·2021·3 authors

18citations

Moving Service Research Forward

Journal of Service Research·2021·3 authors·editorial·Open access

38citations

In Search for an Audience-Supported Business Model for Local Newspapers: Findings from Clickstream and Subscriber Data

Digital Journalism·2021·4 authors

37citations

An evolutionary perspective on the dynamics of service platform ecosystems for the sharing economy

Journal of Business Research·2021·5 authors

·Open access

56citations

Advancing Computational Advertising: Conceptualization of the Field and Future Directions

Journal of Advertising·2020·2 authors·editorial·Open access

98citations

Control, use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry

Tourism Management·2020·6 authors

115citations

When Reward Convenience Meets a Mobile App: Increasing Customer Participation in a Coalition Loyalty Program

Journal of the Association for Consumer Research·2018·3 authors

32citations

Understanding programmatic TV advertising

International Journal of Advertising·2018·3 authors·Open access

71citations

B2B content marketing for professional services: In-person versus digital contacts

Industrial Marketing Management·2017·4 authors

142citations

Creating Stronger Brands Through Consumer Experience and Engagement

Springer eBooks·2017·3 authors·chapter

45citations

Opportunities for and Pitfalls of Using Big Data in Advertising Research

Journal of Advertising·2017·2 authors·editorial

104citations

Do customer reviews drive purchase decisions? The moderating roles of review exposure and price

Decision Support Systems·2017·3 authors

151citations

The Dynamics of Consumer Engagement with Mobile Technologies

Service Science·2017·6 authors

144citations

Interactivity, Marketing Communication, and Emerging Markets: A Way Forward

Journal of Current Issues & Research in Advertising·2016·2 authors

16citations

Sounds of music: exploring consumers’ musical engagement

Journal of Consumer Marketing·2016·3 authors

50citations

Big Data and consumer behavior: imminent opportunities

Journal of Consumer Marketing·2016·3 authors

248citations

Evidence that user-generated content that produces engagement increases purchase behaviours

Journal of Marketing Management·2016·4 authors

213citations

The customer engagement ecosystem

Journal of Marketing Management·2016·3 authors

215citations

How to Capture Consumer experiences: A Context-Specific Approach To Measuring Engagement

Journal of Advertising Research·2015·3 authors

169citations

Media Engagement and Advertising Effectiveness

John Wiley & Sons, Inc. eBooks·2015·2 authors·chapter

140citations

The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior

Journal of Interactive Marketing·2015·3 authors

260citations

Perceptions are relative

Journal of service management·2015·7 authors

59citations

On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Journal of Retailing·2015·3 authors

559citations

The Customer Engagement Ecosystem

SSRN Electronic Journal·2015·3 authors·preprint·Open access

140citations

Effects of show windows on female consumers’ shopping behaviour

Journal of Consumer Marketing·2014·3 authors

36citations

The cumulative effect of satisfaction with discrete transactions on share of wallet

Journal of service management·2014·5 authors

30citations

A longitudinal examination of customer commitment and loyalty

Journal of service management·2014·5 authors

81citations

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Journal of Interactive Marketing·2013·5 authors·Open access

812citations

Segmentation and Lifetime Value Models Using SAS

·2013·1 author

17citations

Journal of service management·2013·7 authors

166citations

Value Fusion: The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media

SSRN Electronic Journal·2013·7 authors·preprint·Open access

18citations

Focusing on the Reader

Journalism & Mass Communication Quarterly·2012·3 authors

40citations

From CM to CRM to CN2: A Research Agenda for the Marketing Communications Transition

Gabler Verlag eBooks·2012·3 authors·chapter

35citations

Comment: Engagement and Experiences: Comment on Brodie, Hollenbeek, Juric, and Ilic (2011)

Journal of Service Research·2011·2 authors

61citations

News-seekers and Avoiders: Exploring Patterns of Total News Consumption Across Media and the Relationship to Civic Participation

Journal of Broadcasting & Electronic Media·2010·3 authors

338citations

Medill on Media Engagement

·2010·2 authors·book

46citations

The Impact of New Media on Customer Relationships

Journal of Service Research·2010·7 authors·Open access

1,415citations

Engagement with Online Media

Journal of Media Business Studies·2010·3 authors

261citations

CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions

Journal of Interactive Marketing·2010·6 authors·Open access

160citations

Media Placement versus Advertising Execution

International Journal of Market Research·2010·2 authors

21citations

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Journal of Interactive Marketing·2009·3 authors

1,039citations

The Results from the Lifetime Value and Customer Equity Modeling Competition

Journal of Interactive Marketing·2009·1 author·editorial

16citations

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

Journal of Interactive Marketing·2009·3 authors

179citations

Improving predictive scoring models through model aggregation

Journal of Interactive Marketing·2008·2 authors

18citations

Understanding and Using Customer Loyalty and Customer Value

Journal of Relationship Marketing·2008·2 authors

31citations

Media Brands and Branding

·2008·1 author

42citations

The Effects of Media Context Experiences On Advertising Effectiveness

Journal of Advertising·2007·3 authors

122citations

Mining for trigger events with survival analysis

Data Mining and Knowledge Discovery·2007·1 author

27citations

Customisation with crossed-basis sub-segmentation

Journal of Database Marketing & Customer Strategy Management·2006·2 authors·Open access

23citations

Demographics of Newspaper Readership: Predictors and Patterns of U.S. Consumption

Journal of Media Business Studies·2006·2 authors

30citations

Managing Media and Advertising Change with Integrated Marketing

Journal of Advertising Research·2005·2 authors

108citations

Can we predict customer lifetime value?

Journal of Interactive Marketing·2005·2 authors

248citations

Qualitative Media Measures: Newspaper Experiences

The International Journal on Media Management·2004·2 authors

40citations

Customer Satisfaction Across Organizational Units

Journal of Service Research·2004·4 authors

68citations

Psychological, Marketing, Physical, and Sociological Factors Affecting Attitudes and Behavioral Intentions For Customers Resisting the Purchase of an Embarrassing Product

ACR North American Advances·2003·4 authors

18citations

Performance-based variable selection for scoring models

Journal of Interactive Marketing·2002·1 author

30citations

Measuring newspaper readership: A qualitative variable approach

The International Journal on Media Management·2002·2 authors

15citations

Assessing the performance of direct marketing scoring models

Journal of Interactive Marketing·2001·1 author

49citations