YANGYOON

Most cited in this library

• The effect of chronic/situational regulatory focus and task performance feedback on consumer affect2008 · 7 citations
• Experienced regret caused by action and inaction in decision making2007 · 3 citations
• The influence of visual versus verbal depiction, the size of assortment, and style of processing on consumer’s choice overload2018 · 1 citations
• The influences of negative affect and processing styles on inference: The differential impact of anger and sadness2009 · 1 citations
• Comparison on the effects of prospect theory and information integration theory on consumer's mental accounting on product price2018 · 0 citations