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Jeongwen Chiang · Study

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Jeongwen Chiang

15 works· latest 2021· 7 institutionscluster: provisionalORCID 0000-0003-4780-0817

h-index14

i1014

Citations1,750

Works here15

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Most cited in this library

The Decomposition of Promotional Response: An Empirical Generalization1999 · 424 citations
A Simultaneous Approach to the Whether, What and How Much to Buy Questions1991 · 261 citations
The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis2008 · 214 citations
Markov chain Monte Carlo and models of consideration set and parameter heterogeneity1998 · 176 citations
Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling1999 · 120 citations

Works

15 shown

Information Search and Product Returns Across Mobile and Traditional Online Channels

Journal of Retailing·2021·6 authors·Open access

34citations

Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

Journal of Retailing·2014·4 authors·Open access

81citations

Determining Consumers' Discount Rates with Field Studies

Journal of Marketing Research·2012·4 authors·Open access

100citations

From switching intent to actual switching behavior: A construal-level theory perspective

PsycEXTRA Dataset·2011·3 authors·dataset

0citations

The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis

Journal of Interactive Marketing·2008·3 authors

214citations

Product development strategies for established market pioneers, early followers, and late entrants

Strategic Management Journal

·2002

·1 author

111citations

Promotions and the pattern of grocery shopping time

Journal of Applied Statistics·2001·3 authors

20citations

The Decomposition of Promotional Response: An Empirical Generalization

Marketing Science·1999·2 authors·Open access

424citations

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Marketing Letters·1999·10 authors·Open access

120citations

Markov chain Monte Carlo and models of consideration set and parameter heterogeneity

Journal of Econometrics·1998·3 authors

176citations

Perspectives on Multiple Category Choice

Marketing Letters·1997·7 authors

40citations

A Cross-Category Analysis of Shelf-Space Allocation, Product Variety, and Retail Margins

Marketing Letters·1997·2 authors

29citations

Are Sutton's Predictions Robust?: Empirical Insights into Advertising, R & D, and Concentration

Journal of Industrial Economics·1996·1 author

85citations

Competing Coupon Promotions and Category Sales

Marketing Science·1995·1 author

55citations

A Simultaneous Approach to the Whether, What and How Much to Buy Questions

Marketing Science·1991·1 author

261citations