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A Cross-Category Analysis of Shelf-Space Allocation, Product Variety, and Retail Margins · Study

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ArticleA Cross-Category Analysis of Shelf-Space Allocation, Product Variety, and Retail Margins

Jeongwen Chiang1997

Article1997

A Cross-Category Analysis of Shelf-Space Allocation, Product Variety, and Retail Margins

Jeongwen Chiang · Ronald T. Wilcox

29 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

1983A Logit Model of Brand Choice Calibrated on Scanner Data 1988Impact of Sales Promotions on When, What, and How Much to Buy 1998Private Labels and the Channel Relationship: A Cross‐Category Analysis 1996Promotional Elasticities and Category Characteristics 1989The Relationship Between Market Characteristics and Promotional Price Elasticities 1994A Model for Determining Retail Product Category Assortment and Shelf Space Allocation 1988SH.A.R.P.: Shelf Allocation for Retailers' Profit 1990A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products

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1998Product Structure, Brand Width and Brand Share 2011Brand and stock-keeping-unit (SKU) assortments, assortment changes and category sales 2004Reducing the Out-of-Stock Costs in a Developing Retailing Sector 2018Tariffs and markups in retailing 1999Category size and assortment in US macro supermarkets

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2005Patterns of consumer response to retail price differentialsarticle · 5 shared references 1999Commercial Use of UPC Scanner Data: Industry and Academic Perspectivesarticle · 4 shared references 1997Retail marketing: From distribution to integrationarticle · 4 shared references 1993A Retailer Promotion Policy Model Considering Promotion Signal Sensitivityarticle · 4 shared references 2006A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changesarticle · 4 shared references 2005Using daily store-level data to understand price promotion effects in a semiparametric regression modelarticle · 4 shared references

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Year1997

Typearticle

Published1997-04-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations29

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1023/a:1007958419547

openalex_workW69731918

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