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Jan H. Schumann · Study
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Author
Jan H. Schumann
21 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-9361-2932
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21
Citations
1,616
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Most cited in this library
Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services
2013 · 286 citations
Trademarks and venture capital valuation
2013 · 221 citations
Mapping the customer journey: Lessons learned from graph-based online attribution modeling
2016 · 186 citations
Technology mediation in service delivery: A new typology and an agenda for managers and academics
2011 · 133 citations
Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange
2010 · 111 citations
Works
21 shown
Sharing is caring? The effect of negative peer-to-peer experiences on loyalty intentions in the sharing economy
Journal of Business Research
·
2024
·
3 authors
·
Open access
19
citations
Enhancing Adoption of Sustainable Product Innovations: Addressing Reduced Performance with Risk-Reducing Product Modifications
Journal of Business Research
·
2024
·
2 authors
·
Open access
16
citations
Understanding intra- and interorganizational paradoxes inhibiting data access in digital servitization
Industrial Marketing Management
·
2022
·
4 authors
39
citations
How the introduction of digital sales channels affects salespeople in business-to-business contexts: a qualitative inquiry
Journal of Personal Selling and Sales Management
·
2021
·
3 authors
62
citations
Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores
Journal of Retailing
·
2019
·
5 authors
48
citations
Influence of company Facebook activities on recruitment success
Journal of Business Research
·
2019
·
2 authors
28
citations
Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing
Journal of Service Research
·
2019
·
4 authors
67
citations
Digitale Dienstleistungsinnovationen
Springer eBooks
·
2019
·
5 authors
·
book
17
citations
How price fairness and fit affect customer tariff evaluations
Journal of service management
·
2018
·
3 authors
21
citations
How Consumers Assess Free E-Services
Journal of Service Research
·
2018
·
5 authors
36
citations
Mapping the customer journey: Lessons learned from graph-based online attribution modeling
International Journal of Research in Marketing
·
2016
·
4 authors
·
Open access
186
citations
Nonmonetary customer value contributions in free e-services
Journal of Strategic Marketing
·
2015
·
3 authors
17
citations
Trademarks and venture capital valuation
Journal of Business Venturing
·
2013
·
4 authors
221
citations
Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services
Journal of Marketing
·
2013
·
3 authors
·
Open access
286
citations
Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits
Journal of Retailing
·
2013
·
3 authors
·
Open access
80
citations
The Impact of Consumption Goals on Flat-Rate Choice
Journal of Service Research
·
2012
·
3 authors
32
citations
Service Locus of Control and Customer Coproduction
Journal of Service Research
·
2012
·
3 authors
95
citations
Technology mediation in service delivery: A new typology and an agenda for managers and academics
Technovation
·
2011
·
3 authors
·
Open access
133
citations
Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange
Journal of International Marketing
·
2010
·
9 authors
111
citations
Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences
Journal of Service Research
·
2010
·
9 authors
83
citations
Mass-customised products: are they bought for uniqueness or to overcome problems with standard products?
Journal of Customer Behaviour
·
2009
·
3 authors
19
citations