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Lawrence L. Garber · Study

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Lawrence L. Garber

12 works· latest 2017· 3 institutionscluster: provisional

h-index11

i1012

Citations401

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Most cited in this library

Placing Food Color Experimentation into a Valid Consumer Context2001 · 78 citations
The Package Appearance in Choice1995 · 69 citations
A method for the selection of appropriate business-to-business integrated marketing communications mixes2002 · 46 citations
THE MEDIATING EFFECTS OF THE APPEARANCE OF NONDURABLE CONSUMER GOODS AND THEIR PACKAGING ON CONSUMER BEHAVIOR2008 · 45 citations
Gender differences in learning preferences among participants of serious business games2017 · 38 citations

Works

12 shown

Gender differences in learning preferences among participants of serious business games

The International Journal of Management Education·2017·3 authors·Open access

38citations

The Association between Learning and Learning Style in Instructional Marketing Games

Marketing Education Review·2012·4 authors

17citations

Determinants of Consumer Attitudes toward Brand Extensions: An Experimental Study

·2011·3 authors

10citations

The Effect of Package Shape on Apparent Volume: An Exploratory Study with Implications for Package Design

The Journal of Marketing Theory and Practice·2009·3 authors

36citations

The Collaborative Roles of the Designer, the Marketer, and the Consumer in Determining What is Good Design

Advertising & Society Review·2009·3 authors

12citations

Does Visual Package Clutter Obscure the Communicabilty of Food Package Shape?

Journal of Food Products Marketing·2008·3 authors

24citations

THE MEDIATING EFFECTS OF THE APPEARANCE OF NONDURABLE CONSUMER GOODS AND THEIR PACKAGING ON CONSUMER BEHAVIOR

Elsevier eBooks·2008·3 authors·chapter

45citations

A method for the selection of appropriate business-to-business integrated marketing communications mixes

Journal of Marketing Communications·2002·2 authors

46citations

Placing Food Color Experimentation into a Valid Consumer Context

Journal of Food Products Marketing·2001·3 authors

78citations

The role of package color in consumer purchase consideration and choise

Marketing Science Institute eBooks·2000·3 authors·book

12citations

The use of promotional tools in the motor carrier industry : An exploratory study

Transportation Journal·1999·2 authors

14citations

The Package Appearance in Choice

ACR North American Advances·1995·1 author

69citations