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John Godek · Study
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Author
John Godek
5 works
· latest 2015
· 3 institutions
cluster: provisional
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Citations
290
Works here
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Most cited in this library
The A2SC2Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
2004 · 177 citations
Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration
2004 · 63 citations
Willingness to pay for advice: The role of rational and experiential processing
2008 · 40 citations
Effects of Spikes in the Price of Gasoline on Behavioral Intentions: A Mental Accounting Explanation
2011 · 9 citations
The Effect of Tuition Increases on Business Student Decisions
2015 · 1 citations
Works
5 shown
The Effect of Tuition Increases on Business Student Decisions
Journal of Education for Business
·
2015
·
3 authors
1
citations
Effects of Spikes in the Price of Gasoline on Behavioral Intentions: A Mental Accounting Explanation
Journal of Behavioral Decision Making
·
2011
·
2 authors
·
Open access
9
citations
Willingness to pay for advice: The role of rational and experiential processing
Organizational Behavior and Human Decision Processes
·
2008
·
2 authors
·
Open access
40
citations
The A2SC2Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
Journal of Consumer Research
·
2004
·
4 authors
177
citations
Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration
Journal of Consumer Psychology
·
2004
·
4 authors
·
Open access
63
citations