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Mudassir Husnain · Study
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Author
Mudassir Husnain
16 works
· latest 2025
· 4 institutions
cluster: provisional
ORCID 0000-0002-0735-320X
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Citations
823
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Most cited in this library
The Impact of Social Network Marketing on Consumer Purchase Intention in Pakistan: Consumer Engagement as a Mediator
2017 · 179 citations
Frogs in boiling water: a moderated-mediation model of exploitative leadership, fear of negative evaluation and knowledge hiding behaviors
2021 · 132 citations
Personal and In-store Factors Influencing Impulse Buying Behavior among Generation Y Consumers of Small Cities
2018 · 85 citations
Leader knowledge hiding, feedback avoidance and hotel employee outcomes: a moderated mediation model
2021 · 75 citations
The Impact of Intrinsic Motivation on Employee’s Job Satisfaction
2015 · 59 citations
Works
16 shown
Facebook Second‐Hand Marketplace Browsing Influence on Impulse Buying: A Mixed‐Methods Study
International Journal of Consumer Studies
·
2025
·
6 authors
17
citations
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior
International Journal of Consumer Studies
·
2024
·
5 authors
·
Open access
22
citations
Interplay of eco-friendly factors and islamic religiosity towards recycled package products: A cross-cultural study
Frontiers in Psychology
·
2022
·
9 authors
·
Open access
16
citations
Explaining the mechanism of brand hate: a mixed-method investigation using moderated mediation in emerging markets
Kybernetes
·
2022
·
5 authors
23
citations
Leader knowledge hiding, feedback avoidance and hotel employee outcomes: a moderated mediation model
International Journal of Contemporary Hospitality Management
·
2021
·
4 authors
·
Open access
75
citations
Frogs in boiling water: a moderated-mediation model of exploitative leadership, fear of negative evaluation and knowledge hiding behaviors
Journal of Knowledge Management
·
2021
·
5 authors
132
citations
Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model
Frontiers in Psychology
·
2021
·
8 authors
·
Open access
26
citations
Grey shade of work environment triad – effect of supervisor ostracism and perceived organizational obstruction on employees' behaviour: a moderated-mediation model
Leadership & Organization Development Journal
·
2020
·
3 authors
56
citations
Effects of Brand Hate on Brand Equity: The Role of Corporate Social Irresponsibility and Similar Competitor Offer
Marketing and Management of Innovations
·
2020
·
4 authors
·
Open access
16
citations
Interplay of Exploitative Leadership & Fear of Negative Evaluation on Knowledge Hiding & Outcomes
Academy of Management Proceedings
·
2019
·
4 authors
·
other
14
citations
Person-Organization Fit and Innovative Work Behavior: The Mediating Role of Perceived Organizational Support, Affective Commitment and Trust
Pakistan Journal of Commerce and Social Sciences
·
2019
·
4 authors
·
Open access
40
citations
Personal and In-store Factors Influencing Impulse Buying Behavior among Generation Y Consumers of Small Cities
Business Perspectives and Research
·
2018
·
4 authors
85
citations
The Impact of Social Network Marketing on Consumer Purchase Intention in Pakistan: Consumer Engagement as a Mediator
Asian Journal of Business and Accounting
·
2017
·
2 authors
·
Open access
179
citations
Relationship Marketing and Customer Loyalty: Evidence from Banking Sector in Pakistan
Global Journal of Management and Business Research
·
2016
·
2 authors
·
Open access
43
citations
Impact of Branding on Impulse Buying Behavior: Evidence from FMCG’S sector Pakistan
International Journal of Business Administration
·
2016
·
2 authors
·
Open access
20
citations
The Impact of Intrinsic Motivation on Employee’s Job Satisfaction
Management and Organizational Studies
·
2015
·
3 authors
·
Open access
59
citations