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Anna Watson

17 works· latest 2023· 4 institutionscluster: provisionalORCID 0000-0002-9307-9744

h-index16

i1017

Citations1,736

Works here17

Most cited in this library

VOLUNTARY DISCLOSURE OF ACCOUNTING RATIOS IN THE UK2002 · 569 citations
The impact of experiential augmented reality applications on fashion purchase intention2018 · 240 citations
Retail franchising: an intellectual capital perspective2004 · 117 citations
Entrepreneurial orientation and the franchise system2013 · 91 citations
Managing the Franchisor–Franchisee Relationship: A Relationship Marketing Perspective2010 · 90 citations

Works

17 shown

Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector

Business Strategy and the Environment·2023·3 authors·Open access

15citations

The effects of green brand image on brand loyalty: The case of mainstream fast food brands

Business Strategy and the Environment·2023·3 authors·Open access

77citations

The impact of experiential augmented reality applications on fashion purchase intention

International Journal of Retail & Distribution Management·2018·3 authors·Open access

240citations

Small Firms and Economic Development in Developed and Transition Economies: A Reader

Routledge eBooks·2017·2 authors·book

80citations

Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture

Entrepreneurship Theory and Practice·2017·3 authors·Open access

59citations

When do franchisors select entrepreneurial franchisees? An organizational identity perspective

Journal of Business Research·2016·4 authors·Open access

Does size matter? An exploration of the role of body size on brand image perceptions

Journal of Product & Brand Management·2015·3 authors·Open access

20citations

Entrepreneurial orientation and the franchise system

European Journal of Marketing·2013·2 authors·Open access

91citations

The effect of entrepreneurial orientation on the franchise relationship

International Small Business Journal Researching Entrepreneurship·2012·2 authors

53citations

Toward a model of franchisee entrepreneurship

International Small Business Journal Researching Entrepreneurship·2011·3 authors·Open access

71citations

Managing the Franchisor–Franchisee Relationship: A Relationship Marketing Perspective

Journal of Marketing Channels·2010·1 author

90citations

Franchising and intellectual capital: A franchisee’s perspective

International Entrepreneurship and Management Journal·2006·2 authors

43citations

Implementing e‐value strategies in UK retailing

International Journal of Retail & Distribution Management·2005·2 authors

38citations

Franchising as a Small Business Growth Strategy

International Small Business Journal Researching Entrepreneurship·2004·4 authors

63citations

Retail franchising: an intellectual capital perspective

Journal of Retailing and Consumer Services·2004·4 authors

117citations

VOLUNTARY DISCLOSURE OF ACCOUNTING RATIOS IN THE UK

The British Accounting Review·2002·3 authors

569citations

Consumer attitudes to utility products: a consumer behaviour perspective

Marketing Intelligence & Planning·2002·3 authors

60citations